At the beginning of 2020, the time had finally come: our first big delivery arrived at our home. And to be honest – we just stood there thinking: Okay... and now what? Our living room was full of snacks, but we didn't yet have a real plan for what to do next.

So we got in the car and just drove off – from one organic market to the next, with boxes in the trunk and a mixture of excitement and improvisation in tow. Little by little, we got our products onto the shelves.

And then came the first major milestone: Three months later, we were able to pitch our product range to a large supermarket chain – and were actually accepted. By the end of the year, our snacks were on shelves throughout Austria.

Between these moments lay a few rather turbulent months: We had to change our packaging material twice, learned a lot, and stumbled along the way. But when we first spotted our products in the supermarket, we knew: It was all worth it.

Over the past few months, we've had to overcome several obstacles. We repeatedly ran into shortages of tamarind – our most important raw material. Sourcing it proved more difficult than expected. Fortunately, however, we found a solution each time.

Despite these challenges, we were able to launch new products. First, our dessert bars, raw food bars in Raspberry Peanut and Caramelized Almond flavors, both covered in chocolate.

A little later, our protein bars arrived, which we had worked on for a very long time and whose delivery we eagerly awaited. Upon first opening the boxes, we were briefly disappointed, as the foil printing wasn't quite what we had expected. However, their taste immediately won us over, and they instantly became a hit among our friends.

The last few months have been really tough. It became increasingly difficult to get our bars onto the shelves – most of the time we just heard: "The market is too saturated." On top of that, hardly anyone in Germany knew us, which was obviously a huge disadvantage. We slowly started to have doubts, and we knew: something had to change.

Privately, we became increasingly interested in gut-friendly nutrition during this time, and at some point we thought: Why don't we simply make our products gut-friendly? The only question was: How could we do that without a budget? We weren't entirely sure, but we had a feeling it was the right idea, and so far we had found a solution for every problem.

So, step by step, we changed our entire product range: from raw food bars to soft oat bars (later we added the Bites) and from the barefood way to bae. For this, we also needed a new manufacturer, because our old one didn't produce oat bars, but we found one too.

In mid-2023, the time had finally come: our oat bars were launched in Austria. This period was certainly not easy, but looking back from 2025, we can say: it was the best decision we ever made.

After an initial unsuccessful application, we made it onto "Die Höhle der Löwen" (The Lion's Den) on our second attempt. Following intensive preparation, including over 30 pages of potential questions, the call finally came: We were allowed to pitch! After hectic preparation and a long journey, we delivered a strong performance despite our nerves. The pitch flew by, the "lions" were very friendly, and we secured a deal that subsequently fell through.

The appearance enabled us to launch our large nationwide rollout together with the two best-known drugstore chains, dm and Rossmann. - The experience was unforgettable.