This is what is behind bae

We are Lorena & Laura, the two founders of bae.

Growing up on a farm in the Kitzbühel Mountains, we met at the ages of 13 and 14. Since then, we've shared not only a passion for skiing and mountain biking, but also our bars, which are a must on every adventure. It was clear to us early on that we wanted to start our own company together in the future.

Our idea to found a food start-up together came about after a trip when Laura tried tamarind, a fruit we had never seen before, at a market in Mexico and inspired us to create healthy snacks.

Our predecessor products conquered supermarket shelves back in 2020. But then came 2022 – a year that changed everything and opened a new chapter in our mission. Away from tamarind – towards a product with added value. For health reasons, we have extensively studied the topic of gut health. We asked ourselves how we could create a product that is not only beneficial for gut health, but also for other people.

After a very long development period, we finally launched our soft oat bars under the bae brand in July 2023.

But what makes our oat bars so unique? Not only do they contain 40% less sugar than conventional oat bars, but they're also enriched with valuable prebiotics in the form of resistant tapioca fiber dextrin and agave inulin.

Prebiotics are non-digestible food components that promote the growth and activity of beneficial intestinal bacteria, which contributes to the maintenance of a healthy intestinal flora.

We want to revolutionize the snack market with our delicious and gut-friendly products and appeal to people of all dietary habits who do not have to forego good taste or health benefits thanks to our products.

But our mission goes beyond taste and healthy products. As female founders, we work with the organization Fondo Semillas in Mexico to advocate for the rights of girls, women, trans*, non-binary*, and intersex* people.

Why bae?

Bae is short for 'before anyone else.' We want to revolutionize the snack market with our products.

Our bae is your ultimate snack partner.